Delish Tomato Mix

Introduction

Delish Tomato Mix is built on a simple idea: contrast and harmony. Red and black, two bold colours, work together in one jar. The project title says it all: “A Little Red, Lots of Love.” A touch of red is all it takes to make people feel the warmth, richness, and care behind every spoonful.

Challenge

Tomato products are everywhere, and most labels shout in the same bright red. Delish Tomato Mix needed a label that would:

Look distinct among a crowded row of familiar tomato jars.
Make shoppers feel the quality of the product before they open it.
Build a premium reputation in a category full of look-alikes

Approach

The product would be the hero, while the colour would be used with restraint.

Black Label on Clear Glass: A sleek black label sits on a transparent jar, giving the pack a confident, modern look.
Red Revealed: The bold, rich tomato paste shows through the glass, so the red becomes the star and proves freshness at a glance.
Harmonised Lid: A black lid blends with the label, creating one unified, polished silhouette.
Clean Typography: white, simple, curved, crisp lettering keeps the focus on the brand name and the colour contrast.

Outcome

The result is a label that makes the jar look as good as the paste tastes. Shoppers notice the striking red-and-black contrast on the shelf, trust what they can see inside, and perceive the brand as premium. The design strengthens recognition and gives Delish Tomato Mix a presence that stands apart from its competition.