Introduction
Cora Honey Paste takes its form from nature’s own honey maker. The packaging is inspired by the beehive and the bee’s abdomen, the part of the bee that carries the honey source. Bold black stripes wrap the pack, echoing the bee’s markings. Before a customer tastes the honey, the pack already tells them where it comes from.
Challenge
Honey shelves are full of look-alike jars and squeeze bottles. Cora Honey Paste needed packaging that would:
- Stand out on a crowded shelf and be recognised at a glance.
- Feel natural and comfortable in the hand, and easy to open, hold and dispense.
- Tell the honey’s story through shape and pattern, not just a label
